Note From the Editor
Written by Aman Makkar & Erica English Monday, 21 July 2008 15:00
It’s hard to believe that more than half the year has flown by. It seems as if yesterday was mid-January and we were excited to be in the new year, setting new goals and making it a year to remember. Given our current industry and economic crisis, the recent collapse of IndyMac Bank, and the scares of Fannie Mae and Freddie Mac, most of us don’t know how our industry might change tomorrow (or by the time this issue goes to print). What we need to do now, more than ever, is educate and create awareness amongst our senior clientele.
People are scared right now. Many have lost much of their savings through troubled mutual funds or other investment vehicles. For seniors, a reverse mortgage could be their saving grace, although may be overshadowed by the plight of the industry. Anyone with direct consumer contact must make an extra effort to comfort their clients. Now is not only the time to ramp up the advertising and hold more seminars, but to further educate our own sales staff on how to effectively communicate to our borrowers given the tumultuous market.
As we enter the last half of the year I would like to take the opportunity to introduce you to Erica English, our new Co-editor at the magazine. Prior to joining our team, Erica was involved in the foreclosure/REO world and also ran her own fashion, dining, and nightlife publication in San Diego. Erica brings not only her experiences from the mortgage lending and publishing industries, but also her passion to succeed in creating a first class publication. We’re truly delighted to have her working with us and look forward to making The Reverse Review an even better magazine in the coming months!
Aman Makkar, Co-Editor
OPPORTUNITY KNOCKS….As the saying goes. This month I look back and see so much opportunity within the reverse mortgage industry. I really appreciate everyone’s help, and I’m now definitely in a “forward thinking in reverse” mode.
Through The Reverse Review, I hope to communicate fresh and innovative ideas. Additionally, I look forward to showing my expertise in publishing and extensive background in marketing to the reverse mortgage audience.
Thanks again for all the support!
Erica English, Co-Editor
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