Note From the Editor
Written by Erica English Wednesday, 17 September 2008 11:29
Wow, the times are crazy ...
Not just in the reverse mortgage industry, but in the world markets overall. Since joining The Reverse Review, I’ve been fortunate to learn a great deal about the industry and build some fantastic relationships. I spend most of my days on the phone with our authors and advertisers, brainstorming content for upcoming issues , working on advertising campaigns and helping reverse mortgage organizations create a brand for themselves within this space. As I came into this industry looking from the outside, I realized how fortunate everyone was to work within a space small enough where it is relatively easy to create your brand and make it very well known amongst your peers. The other great benefit of our small playground is there are so many innovators and entrepreneurs who are finding opportunities to help lenders grow and who are passionate about our senior clientele.
Our fortune though goes further than becoming successful in this industry. I see us working together towards a common cause. We want to try and help as many seniors as possible. We want to reach out to them, educate them on their options, and make their lifestyle more comfortable. We want to allow them to travel and enjoy their retirement years, and we want them to be able to afford the rising cost of living and healthcare. Sometimes we should take a step back and think about the real reasons why we joined the industry in the first place. It’s very easy to get caught up in the numbers, statistics, ranks, and the like. Each day we work, we can truly make a difference in someone’s life, and that’s what makes it all worth it.
Erica English
Editor
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